How to Add Social Media Links to Your Google Search Profile

How to Add Social Media Links to Your Google Search Profile

When supporters search for your organization on Google, you want them to see the best possible results on page one.

Part of this includes making sure your website profile is up to date, including your social media profiles.

Google recently published instructions for adding code to your nonprofit’s website so that your social media profiles will appear in your website’s Google Profile, like in the example below.

google-social-profiles

Currently, Google only supports these social profiles:

  • Facebook
  • Twitter
  • Google+
  • Instagram
  • YouTube
  • LinkedIn
  • Myspace

To add your social media profiles to your website’s Google Profile, follow these simple steps:

  1. Make sure you have the ability to add script to your website’s backend. If you don’t, send these instructions to your website developer.
  2. Copy and paste the following code into a plain text document:
    <script type="application/ld+json">
    { "@context" : "http://schema.org",
      "@type" : "Organization",
      "name" : "Your Organization Name",
      "url" : "http://www.your-site.com",
      "sameAs" : [ "http://www.facebook.com/your-profile",
        "http://www.twitter.com/yourProfile",
        "http://plus.google.com/your_profile"] 
    }
    </script>
    
  3. Add the name of your organization to the ”name” section of the script.
  4. Add your website to the “url” section of the script.
  5. Add your social media links to the ”sameAs” section of the script.
  6. Copy and paste your edited script into the head or body of your webpages. If you use WordPress, you should place this script where you place analytics or retargeting scripts.
  7. Troubleshoot your script with Google’s Structured Data Testing Tool.
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